From HGTV-style shows to commercial spots to short form videos, we create a wide variety of content for our clients. We believe in taking the time to really understand and educate ourselves about each and every client we partner with, in order to create the most effective content possible. What are your needs and goals? Who are your competitors? What are your key messaging and initiatives? etc etc etc. We truly view ourselves as part of your brand’s team - helping you to achieve your goals.
We love working with brands - TBH it’s kind of our jam...
BRANDED CONTENT
EC² partnered with legendary paint brush leader Purdy to create two unique branded campaigns highlighting the company’s handcrafted brushes and paint products. For Brushing Up, we concepted a fun way to educate viewers on how to choose the right paint tools, utilizing clever copy and hand-drawn style graphics to keep it lighthearted and engaging. Purdy Up Your Space is a design-inspired mini-series featuring paint-driven projects in a historic 120 yr. old home nestled in a colonial NJ town.
Purdy Up Your Space + Brushing Up Campaigns
PURDY PAINT TOOLS
Working with such an innovative company like 3M is so refreshing! After embarking on a brand immersion visit to their super impressive HQ to learn more about their mission and pursuit of innovation, we were able to understand their brand top to bottom and partner with them over the years to produce effective video and editorial content.
Mini Video Series + Editorial Campaigns
3M: COMMAND BRAND
Comcast’s Diversity + Inclusion team commissioned EC² to create a documentary piece highlighting the MyFuture program, a collaborative initiative with The Boys and Girls Club of America that gives club members access to technology education, allowing them to acquire valuable skills to apply in life. The story follows four club members across the country who benefited from the initiative. In addition to the documentary, each student was featured in standalone social pieces.
My Future Program Campaign
COMCAST NBC UNIversal + the boys & girls club of america
The goal of our collaboration with JoAnn was to help elevate their instructional videos. So we did just that with beautifully shot and well executed how-to content that inspires their social followers to try projects at home.
Instructional Video Campaign
JoANN FABRIC AND CRAFT
The East Coast Creative team knows our way around DIY and home reno (if you haven’t noticed by now!) Lowe’s commissioned us to help them create an extensive video library of homeowner-friendly “How-To” tutorials for a multitude of projects closely aligned with their quarterly marketing initiatives and consumer needs. From research and scripting to product integration and on-air talent experts, we produced and coordinated each step in this campaign initiative.
Need to know how to properly paint a house or whitewash a fireplace? How about stain a deck or organize your garage? Build privacy a screen or install landscape lighting? Build a super cool hidden guest room? We teach all the things with in-depth info and some pretty good lookin’ visuals.
"How-To" Video Series
Lowe's home improvement
We’re Pinterest’s on-air brand ambassador and love every minute of it! EC² is constantly collaborating with the world’s largest idea sharing platform, concepting, creating, and executing informative and engaging live network TV segments on the latest lifestyle trends. We help share Pinterest’s mission of inspiring people to discover and do what they love! Our live segments include collaboration on concept, prep, creation and on-air talent (Monica). We also partner with Network shows to create blog posts and social assets that accompany each segment to add further reach and value for the brand.
Brand Ambassador + Production Partners
pinterest
We partnered with the Today Show and Sherwin Williams on a nursery makeover for a family who was expecting their first child after a years-long infertility struggle. Our design team collaborated with Sherwin’s color expert to create an amazing new space while incorporating the brand’s trending colors - and the Today Show crew documented the whole thing. The family (and the brand) couldn’t have been happier with the transformation!
Today Show Makeover Campaign
sherwin williams
