Our first original series with Lowe’s Home Improvement, The Weekender began our long, successful and ongoing relationship with the forward-thinking brand. The series follows a one-room DIY makeover over the course of a weekend at real people’s homes- where our own DIY/Design guru Monica helps teach the homeowners DIY skills along the way. The Weekender isn’t just a how-to with great viewer takeaway, it’s story-driven and has personality and is fun - like an HGTV show, but not on HGTV. And it’s NOT a commercial. It entertains, educates and inspires viewers while creating positive brand image and awareness for Lowe’s.
This series, coupled with others on Lowe’s Youtube comprise close to 100 original episodes of various unscripted series that have helped grow Lowe’s Youtube Channel by 273% since we began. The channel is currently closing in on 1 million loyal subscribers always looking for home improvement ideas.
The Weekender : A Real Life Makeover Series
LOWE'S HOME IMPROVEMENT
What happens when you partner EC² Productions with a home improvement giant and 3 teams from the most successful sports league in the U.S.? Homegating! An original series highlighting the NFL's campaign helping fans’ experience ‘tailgating’ at home. This beautifully shot and engaging series follows designer Monica Mangin as she helps NFL superfans create amazing tailgating-at-home spaces using Lowe’s full arsenal of products and tools. This partnership with the NFL, various team franchises and Lowe's Home Improvement is a great example of how we're able to incorporate various messaging and initiatives seamlessly into a cohesive, successful series.
Homegating : Get Game Day Ready At Home
THE NFL + LOWE'S HOME IMPROVEMENT
With people spending a majority of time at home during the Covid-19 pandemic, Lowe’s commissioned EC² to create a series that re-thinks spaces in a home that can be useful in a whole new way. A spare corner turns into an office for remote work, a closet into a kid’s workspace for home school, a backyard into an outdoor playroom for a much needed outdoor respite for kids. Ever-resourceful Monica was able to concept, design, build and host the show from her own home (with great production value) while the team worked remotely to help pull it all together. It’s a great series filled with tips, tricks and inspiration with great viewer engagement. The series is a true success and testament to our team’s ability to change production style on the fly and create a fun and informative series that’s useful to viewers and the brand.
Home Becomes : At-Home Makeover Series during Covid-19 Social Distancing
LOWE'S HOME IMPROVEMENT
